Professional Carpet Cleaning Services In Phoenix

Mastering Pre-conditioning
The key to 10 ratings on "Cleaning Results".

Understanding The Secret Elements Of Preconditioning...

Soda Cans???? And Dishes???

Respected Partners:

In light of the amazing amount of information coming from our market
analysis data. It has become very clear that 10 ratings are absolutely mandatory to assure our success. One of the most difficult areas to achieve these ratings is cleaning results. The following webpage outlines some amazing techniques that were shared with me many years ago by a true legend in our industry...

Take a good look at the guy on the left . I consider him to be one of the most knowledgably people in the world about how to clean a carpet.... His name is Joe Domin. He is retired now, but for many years he was the lead research chemist at prochem.

He may look familiar to some of you, because for years he wrote articles in some of the most popular industry magazines for carpet cleaners.

If there ever was a guru for this industry, he was it...

Here is a link to an old article from joe...http://www.ecleanadvisor.com/public/434.cfm

In the mid 1990's I was very fortunate to have met Joe because Prochems headquarters was in Chandler AZ , just a few miles away from Boss Optima.

I have to say, after a few years, he probably was irritated by me, because I would constantly call Prochem and ask for him by name, whenever I had a cleaning question or issue.

I knew this was not in his "job description", to be taking calls from carpet cleaners but he was always a good sport...And what I learned from him was absolute gold...

I am very gratefull to Joe for all the calls he took from me!

One day I called Joe specifically to discuss techniques for dealing with heavily soiled traffic areas. The worst areas we deal with.

Joe kind of chuckled and said he was going to tell me a big secret about carpet cleaning.....Something I probably didn't know...

What Joe told me that day changed my entire perception of how to clean a carpet.....

Here is what Joe told me......

Joe told me that one of the biggest mistakes carpet cleaners make is they think they are supposed to use their wand to clean the carpet.....

They think that the great flushing action and the intense heat of their wand strokes is what cleans a carpet......

Joe Said nothing could be further from the truth. He said most carpet cleaners go their whole career not realizing how to get the best results on a carpet.

And then Joe asked me a funny question......

He said Mike "have you ever washed dishes"?

Sure I said....

Joe said getting the absolute best cleaning results

is "exactly" like washing dishes...

Joe said.....

In many ways a dirty carpet fiber is exactly like a dried up dirty dish that has been sitting for days.......

Its build up, is hard and crusty, and almost glued to the dish...

You can scrub it clean with some detergent and a brillo pad, but its going to take a lot of elbow grease.

And a lot of time......

Then Joe said something funny...

Imagine if you had a tiny miniature carpet cleaning wand. A wand that was the size of a spoon and would fit in your hand... And lets pretend this miniature wand was hooked up to your truckmount.

And that minature wand is what you tried to clean this dried crusty dish with....
How hard would that be?

Probably pretty tough I said.....

Then Joe said.....

Now imagine you take that same dish .....
All dried and crusty.....
And you soaked it in water......overnight.....
Not even with any detergent....just water...

The next morning you would be able to rinse the plate clean........ effortlessly.......in seconds....

No work....No scrubbing....just a simple fast rinse....

According to Joe , this "submerged dwelling" effect was the key to the absolute best carpet cleaning results.

Joe said if all carpet fibers could be submerged in moisture (with some actual cleaning agents) the same effect could be achieved as an "all night soaking " on a crusty dry plate dish.....

Joe said the key was to understand that the wand is supposed to be just the "sink rinse" at the end.

It has nothing to do with the....... "all night soaking effect" ....... Which is what really gets the best results.

The wand is simply the "sink rinsing step" at the end of the process .

Joe said the real key was to get the "all night soaking effect" with your pre-spraying routine......

But this is not achieved with just doing a "good spraying".

It takes more then that..... When you pre-spray a carpet, you can not leave any "dry spots" on the fibers.

Joe said that what most carpet cleaners don't understand is that the "prespaying step" is intended to achieve the....

"all night soaking effect"

But most carpet cleaners don't understand how to take advantage of this..... (or create this effect correctly)

And then Joe said something really weird ........

He said Mike imagine an empty room in a house.
And imagine that empty room is filled wall to wall with soda cans standing up.......

Joe said .....If I asked you to use your presprayer and spray this room......with the goal being, to get every inch of every can wet....How would you prespray?

And how long would it take you?

Probably a good while I said.....

Joe said: That is exactley how you should prespray every carpet....

And Joe said imagine that each of those cans is like a carpet fiber in a carpet.
If you were going to "pre-spray" that room of soda cans........

(Of course a soda can is cylinder shaped like a carpet fiber)

The true goal would be to get every inch of every soda can wet with the prespray...

Every Inch !!!! Of every can.....

Joe said, if any inch of any soda can does not get "wet or submerged" with pre-spray..........

That inch will be a "dry spot" and it will still behave like the dry crusty dish...
Its not going to look good after the "sink rinse"...

Joe said the only way you truly get the "all night soaking effect" is to get every millimeter of every soda can (carpet fiber) wet and submerged !!!!

Joe said, If a smart carpet cleaner takes the time to really be extra thorough with his pre-spray.....making sure every inch .......of every "soda can" gets submerged in prespray...

Every Inch.....

Every inch of every fiber.......completely submerged !!!

Just like the dish submerged in the sink......

The same effect would be achieved as an all night soak on that dirty dish.

Joe said the idea of prespraying is to get this effect on every individual carpet fiber.

If carpet cleaners would prespray with that kind of thoroughness and attention to detail... Spraying a room like it was filled with soda cans, and they were trying to get every inch of every can wet....

What carpet cleaners would realize is that their wand work would react just like the sink rinse on the dish......

Easy.....

Effortless....

Fast.....

And we would actually use far less moisture because far less wand strokes would be necessary....

So carpets would actually dry faster!!!

Now most carpet cleaners will think , thats getting the carpet to wet...

**(But ,Joe said never to worry about over wetting the carpet with the presprayer..over wetting is almost always caused by the wand).

And why does the wand cause this? because you keep going over it more and more ...Because you left dry spots that are not coming clean!!!!

So not prespraying enough actually causes over wetting more often then over prespraying.

And more importantly , when you spend more time pre spraying (and raking it in , to avoid dry spots) the carpet will look far more cleaner!!!

Because every inch was submerged in pre spray!!!...

Joe said the goal of every carpet cleaner should be, to be a master "pre-sprayer" ....And remember the soda can analogy!

And to use their wand as little as possible....

Joe said most carpet still "look dirty" after a cleaning simply because the soda can (fiber) had "dry spots" that didn't get submerged....

And because carpet fibers are sometimes like soda cans "laying down" ....

Techs don't realize how important it is to rake the carpet to get the prespray "under the soda cans that are lying down"....

If you don't rake it in...."its not all submerged"...There will be dry spots....

And dry spots behave like the dry crusty dish.....your wand is not going to work very well on it !!!

We teach our technicians the 70-30 rule. Spend 70 percent of your time pre spraying the 30 percent of the carpet that is the most dirty. (And raking the pre-spray in north and south and east and west). To avoid dry spots.

Joe said pre-spraying, and leaving "dry spots" on a carpet fiber are just like a crusty dry dirty dish....... The wand is going to struggle cleaning it. And the carpet will only be partially clean....

The 60/40 Pre-Spray Rule

Joe said the best carpet cleaners actually spend most of their time, not on the wand.... but on their prespraying....

A good ratio would be 60% of your time pre-spraying 40% on the wand...

Techs achieve great cleaning results by prespraying the traffic areas of the entire home their cleaning first.....

We tell our technicians to spray every room before they even hook up the wand, so that the maximum dwell time is achieved. And to spray heavily enough that the pre spray does not "dry out" before they get there with the wand.

We also tell them to Be extra thorough to rake their prespray into the fibers and saturate and submerge each fiber thoroughly.....

"Wetting all of the soda cans"...

And by spraying everything first (All the rooms to be cleaned)
The maximum "dwell" time is achieved....
The dish is soaking in the sink for as long as possible...

Now if a dry crusty dish can soak in just "water" overnight.....and then just "wipe clean" with a sink rinse...

Think of how well a carpet fiber will rinse clean after soaking in a great emulsifier.

Respected Partners:
Our market analysis information is telling us a very clear story..
Anything less then all 10 ratings on cleaning results means we lose customers..

The public will not pay our prices again, unless they see a better cleaning result then what they are used to... We only have so much time in each home...

Effective pre-spraying or "pre-conditioning" as its now called, is absolutely key to the elite cleaning results we need....

Mike Ochoa

Joe was truly one of the most knowledgable people in the world about this game we play each day....

I hope every partner takes advantage of this amazing technique he taught me many years ago....