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Demoing The Service
(and winning the job)
It is a fact that the public
does not have the same experience with tile cleaning ,
that they have with carpet cleaning. Because of this, a
lot of customers will take advantage of our demo
guarantee and base their decision on the results of the
demo. It is critical that you utilize both showmanship
and cleaning expertise to perform an effective demo.
Here are the basic requirements of a great demo.... |
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Show confidence. One of the
worst things you can do on a demo is show any form of
negative expectations. Remember your customer was told
you are one of the best at what you do. The customer
wants to feel that whatever you achieve was the best
possible. The confidence you express and display is huge in
achieving this.
A demo is not the time to discuss everything you can not
get out.... |
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Make sure your uniform is clean
and complete. Your appearance is enormous when it comes
to Demos. When questioned, customers always
express this to be a huge factor in their opinion of a
cleaning company. |
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Pick the area to demo and before you bring equipment
in, make sure all equipment looks sharp and clean.
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Don't make the rookie mistake of
thinking that the appearance of your equipment and
tools is not important. Customers view this as a
barometer for the pride you take in what you do. And
your professional level.
Clean equipment and tools are critical!
Its amazing how comfortable customers are commenting on
dirty equipment to our sales people......They will
almost never mention it to you!!! But they
are taking note.... |
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Create a strong mixture of your prespray into your hydrasprayer with your ceramic tile cleaner.
Use Bridgepoint Systems -BioBreak with citrisolve
Or Viper Venome-
Mix to directions on the jug.
This is very important . There is a vast difference in
tile cleaning performance when you go from product to
product. Please only use these two options.
Always create a strong mixture. A demo is
always more impressive if our first mixture gets a great
result. A customer will not be as impressed if
they see you have to do a second application or a
re-mixture.
Remember: With a demo we only get one chance to win the
customer. Any element that displays failure affects the
customers mindset and their ultimate decision.
Overkill is the best approach on a demos first attempt.
**If the grout appears extra stubborn, use a more concentrated mixture of pre-conditioner as a safe guard. Remember: on the demo it is
better to over mix and win the job with the first
attempt. Mixture adjustments can always be made once the
job is won and the customer is committed.
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Adjust your truckmount settings: | | Turn up your heat -Adjust your heat to the highest level possible on your machine. Not to exceed 250 degrees. | | | | | | Maximize Your Water Pressure - Set your water pressure to 1200 psi at least. Remember the pressure hitting the grout is about 20% less then your truckmount setting. | |
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Spray the room to be demo
cleaned with the strong prespray mixture. Focusing on puddeling the grout lines.
Remember: With ceramic tile it is the grout that we will
be most judged on. Always spray the grout aggressively to ensure the best result possible on the first application. Dwell Time Is A Huge Key To Our Brilliant Results- Always remember, each room should dwell with your pre-spray for at least 8 to 12 minutes before the tile tool is used to rinse the floor. |
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Agitation Is Huge... After spraying the preconditioner the next step to to get good grout line agitation. We want at least 5 to 7 minutes of grout brushing in each room cleaned.
**If your truckmount has the capability for 1200
psi and a heat capability of 170 or higher.
Agitation may not be necessary. If your capabilities are
less then that , agitation is very important. Use The 70 /30 Rule Remember the client is going to judge you on the approximate 30% of their tile that is the worst off. When brushing the grout lines, always spend 70% of your time brushing the 30% that is the worst areas. When you have super stubborn grout lines, we recommend scrubbing the grout with a super
coarse hand brush to achieve the maximum result
possible on that line. Explain to your customer we will use this
hand brush only when necessary on stubborn areas. (we
don't want the customer to assume this should be done on
all grout). |
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Always Measure Your Dwell Time Allow the preconditioner to dwell for at least 8-12 minutes. (From spray point)
Remember : With tile cleaning dwell time is especially important. Give your product time to work for you. Especially with grout cleaning, it is the agitation and dwell time that most affects the end result. Don't make the rookie mistake of relying on your tile tool to clean the grout. Think of this as simply the rinsing tool. It rinses what has been
separated by the agitation
and dwell time.
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This is a rinsing tool . Your application of
your product determines its effectiveness. |
The dirtier the grout.......the more agitation
and dwell time are critical.
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Next rinse the tile with your
cleaning devise. Remember with grout it is very
difficult to tell what's been achieved until we dry the
grout lines. So be extra thorough on your rinse step to
ensure we get the best result possible once the grout is
dried.
Remember with a demo we need to get a winning result on
the first attempt.. |
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The final step of the demo is
to dry the grout lines with either a heat gun or air
mover. This will allow the client to view a true end
result.
Remember: grout lines always look darker when wet.
This can discourage a customer because they assume the
grout should look lighter immediately after the rinse
step. Take a moment to explain to the customer that the
true end result can only be viewed when the grout is
dry.
As you dry the grout lines the results should become
very apparent.
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Grout Lines always look blotchy until fully
dry. |
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Wait for the grout to dry and
simply show the customer the dramatic results....
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Be
aware that some grout has "cavities". Small chips that
will appear darker or discolored. If you notice this
point this out to the client. Otherwise we run the risk
of the client thinking this is "buildup"
A demo can be lost because cavities are not sufficiently
explained to a client. |
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