This procedure that we use with our
own National Service Partners is not optional. They are required to
clean all upholstery using this special technique. Regardless of what
the fabric is.
It is critical that you adhere to this
procedure only when cleaning upholstery for our clients. First I want to
give you an overview of how we came to the conclusion of using our
special process. In the early 1990's our company began utilizing a
special machine for delicate upholstery called a Vonschrader Esprit
Upholstery Machine. We purchased 3 of them. This machine utilizes a foam
cleaning agent with a motorized brush head. Here is a link where you can
see the actual
Vonschrador machine.
Our company used this machine for over 5 years
with great success. We loved how we could clean pretty much every
fabric with it and the material dried very quickly. Most experts will
tell you that the number one issue with upholstery cleaning is the
number of things that can go wrong if a fabric stays wet to long.
An upholstery
inspector once told me: "Mike you could throw a couch in a lake and if
you could get it to dry in 20 minutes there would probably be no harm to
even the most delicate fabric".
So we always
knew that dry time was key to safety. The Vonschrader machine was
excellent at this. Most fabrics dried within 30 minutes regardless of
how many times you went over an area. So there was no risk in
repeating a cleaning procedure 4 or 5 times to get the best result on
the arms or seat cushions.
With all of
the other forms of cleaning, the more you go over the fabric the wetter
it gets and the longer the dry time. And of course the higher the risk
of something going wrong. Bleeding, brownout and fugitive dyes are
the most common issues cleaners face. I cant tell you how frustrating it
was to throw a whole years worth of upholstery profit out the window
because we had to buy a 5 thousand dollar couch!
The problem was, the machines
were very high maintenance for us. We often only had 2 out of the 3
working at one time due to one failure or another. Plus whenever
the machine went down we usually had to wait a long time for parts.
Don't get me wrong we loved the machines effectiveness. It just had a
hard time holding up to the volume of use we were giving it.
So, around
this time we started to experiment with devising our own system using
the mechanics of what we had learned from the Vonschrador machine.
Now, when we cleaned with the Vonschrader machine we were creating a
very thick foam almost like a thick lather. This foam mixed with the
dirt and brushed nicely into the material.
The foam came
directly out of the brushhead while we massaged the brush into the
fabric. The more we brushed with the motorized brushhead, the more
the foam seemed to release the dirt. Allot of times, the foam would turn
brown as we powerbrushed it.
Then we would
take the little vacuum head and just vacuum the foam off. There
was no moisture or rinsing agent being injected into the fabric at
all. This worked great. The fabrics dried quickly and the
customers loved the results. We set out to replace the Vonschrader
machine with our own manual system. Here is what we came up with......
Prochem Fine Fabric Shampoo
After about a
years worth of researching, we found a product called Prochem
Fine Fabric Shampoo. This is also a foaming type of cleaner that is
very neutral so it can be used on pretty much any fabric. It cleans well
, but the biggest key is the foaming action it creates. Its nice and
thick just like the Vonschrader product. This is the only product we ask
you to carry for upholstery cleaning. Here is a link to purchase this.
Prochem Fine Fabric Shampoo
So ultimately
there are only 4 tools you need for upholstery cleaning:
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Prochem Fine Fabric Shampoo |
Upholstery Horse Hair Brush |
Hand Pump Sprayer |
Upholstery Handpiece |
We came up
with a 5 step procedure using this product.
Step 1 |
Mix the Prochem Fine Fabric Shampoo
according to the directions on the bottle. Pour this into the
Handpump sprayer. |
Step 2 |
Spray a nice even mist of the
product on the sofa using a hand pump sprayer |
Step 3 |
Brush the product thoroughly into
the fabric. |
Step 4 |
Vacuum the product completely off
of the fabric. |
Step 5 |
Repeat steps 2 through 4 until you
achieve the desired result. |
You should be
able to clean any upholstery fabric with this procedure. it does
not matter if the fabric is marked wet clean or dry clean only. This
procedure is safe, its effective and its simple. Just like the
Vonschrader system.
Of course
there are many schools of thought as to how upholstery should be
cleaned. And without question there are techniques that are much more
aggressive then our process. But in terms of safety and risk management,
I feel this is the best method we can employ. The fact of the matter
is, our company has never damaged a piece of upholstery with this
method.
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A Brilliant Technique
For Adding Upholstery While In The Home |
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How A
Small White Cotton Towel
Can Create Dramatic In Home
Sales..... |
Our company
utilizes a very specific demo technique to add upholstery as an In Home
Sale. We consider this technique to be one of the most highly effective
techniques ever devised for upholstery add-ons. When
you identify upholstery that could benefit
from cleaning please use the following 6 step procedure to offer the
service. You will find this to have
a very high closing percentage.
Step 1 |
First we must make sure we have an enthusiastic customer who is
thoroughly impressed with the initial service. This is critical. if
the customer does not consider the initial service to be superior,
this technique is not effective. (We should be at least 75% done
with the initial service before proceeding to step 2) |
Step 2 |
First explain to our client that there is a "cleaning result" you
would like to show them "for future reference" "or maybe for the
next time we come out" , when you are done with the current item you
are cleaning. (Example: The item could be a room of carpet cleaning you are finishing).
By
offering this cleaning result for "future reference" you are showing a passive
approach that is much more comfortable for the client. And you are
eliminating the normal anxiety that gets created by up sales. Also by
explaining it as a "cleaning result" the customer will have
less concern of a sales experience.. |
Step 3 |
Pick the upholstered item we are going to demo
and ask the client to please come over to you. Then use the
following script:
"I don't want you
to think that I'm saying you need your upholstery cleaned today but
this service is actually one of the best services we do and I just
want to show it to you before I leave"
"We have a
solution that just works magic on upholstery" |
Step 4 |
Take your vacuum hose and
disconnect it from your wand. Place a white towel over the
mouth of the vacuum hose so air is being sucked through the towel.
Spray a
fine mist of fine fabric shampoo over the towel.
And rub
the towel and hose end over the arm or seat cushion of the piece you
have selected.
As you rub
the towel and hose end over the material, the towel
should turn dark from the combination of solution and suction going
through the towel.
Show the
customer the towel. (Even if the upholstery does not look dirty the
effect is usually very dramatic).
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Step 5 |
Next use the following script:
"I'm going to go
finish the last area / item I need to clean and when I'm done I'll
give you a price quote so if you ever want to get this upholstery
cleaned, you will have a quote for it".
First,
notice we are just offering just a price quote. Not the service.
Again, this creates total comfort for the client.
Second, by
offering the quote at a future time point , and explaining that you
do not expect the service to be done today, this creates additional
comfort level for the client.
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Step 6 |
Upon completion of the service.
(Before putting your equipment away) take your invoice and list a
price quote using the following format. remember that all clients
that have been scheduled by our sales department, where sold using a
sale offer. So, you are simply continuing that format in the
home.......
Mrs Jones here is
the price for your sofa.........
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$129.95 |
(Anytime of the
year price) |
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$109.95 |
(Available whenever we
run a sale offer. ) |
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$89.95 |
(And I know you were
not planning on it but...... If you do it today,
there is no service charge, because I'm already
here) |
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*If you need assistance determining your quote
simply call your helpline 1-877-456-0423 |
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Use the
following Script:
"I gave you 3
prices. The $129.95 price is good anytime.
Whenever our company runs sale
offers, there is a sale price of $109.
And I know you were not planning
on it , but , if you wanted to have it done today; because I am
already here, there is no service charge.
So, you can actually have it done for
just $89.95 if you want to add it to today's service)
Now, simply Let the customer
come to their conclusion.
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