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2016 The year that "The Show" comes to
Boss Optima |
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Howard Schultz believed that the key to
blowing up starbucks was to create as
many "unique visual and emotional
elements" as possible in his coffee
shop. He wanted to create an experience
where when a customer walked into a
starbucks it felt like they were in a
different world. A Starbucks world. He
believed that the "show
business" of his coffee shop
was just as important as the coffee..
He wanted the customer to see things
they had never seen before. And he
wanted to create such a difference
between starbucks and all the other coffee
shops, that customers would never think
to ever compare them to other coffee shops,
because the difference was so vast...He
wanted to create a whole new
coffee industry....(A new industry with no
competitors) |
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Now here is an important fact: |
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Raul Rodas is the best in the
world at what he does. (BEST IN THE
WORLD!) ....He
knows coffee inside and out. His skills
are unquestionable. But.....
He is
not a millionaire.. |
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Howard
Schultz was a marketing guy who knew
nothing about coffee. He is not
considered a great coffee maker. Never
competed in the world coffee
competition.
He was simply a guy who saw starbucks as
"An experiance" not just a coffee shop.
he saw starbucks as a "retailer" not
just a
coffee shop. And most
importantly....
He had an amazing skill of
"Thinking Like A Customer" .....
He is a multi
millionaire...
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Why am I
telling you this story?
Because we are starting "Phase 2" of our
business model.
We are going to do to carpet cleaning
what starbucks did to
coffee...Make it interesting and
exciting...And because what I will show
you, is that if you "buy into" this idea
with me...Your income will
skyrocket...And you will see an
explosion of growth ....People will
begin "seeking us out"
because of what they here from other
customers....Customers will come back
with much more frequency annually for
other services..
But to do this, I need to convince our
partners that right now everything we
are doing as a company is like the
original little basic starbucks store.
Were good at carpet cleaning, we make money, BUT WE ARE NOT "AN
EXPERIANCE". Were missing
the sizzle that makes companies blow
up..
I have a term for this...... its called
"THE SHOW"
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Lets
go back to starbuck for a
minute...
Think
about it..."Coffee" There
is nothing exciting about
coffee. How did starbucks
make coffee exciting? How in the
world did they convince people
to pay $5 for a cup of coffee
and come back for more??
They
created a "Memorable
Experience". They bombarded
their customers with elements
they had never seen in a coffee
shop before... They made the
experience
worth $5
They created "The
Show".....
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They took the idea of this |
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And they turned it into this...
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And
they exploded in growth...... |
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They
innovated things people had
never seen before... |
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They
gave their drink sizes
ridicoulsly unique
names like "Venti"
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They
invented drinks people had never
seen before... |
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They
invented foods nobody had ever
tasted before... |
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They
put unique looking sleaves on
their cups..... |
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They
put their employees in sleek
black shirts and gave their
position the name of
"barista"...... |
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They
put their logo on literally
thousands of items in the
store....So people were
brainwashed into recognizing it,
on just one visit.... |
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They
designed their stores to be
works of art.....(Easy to do
when you have millions in the
bank) |
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And they were one of the first
to put wi fi in their stores to
encourage people to "hang out"
and meet there..... |
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It is
estimated that Starbucks
innovated over 180 different
"elements" that made it unique
to the public.....That means if
you walked into a starbucks to
get a cup of coffee, their would
be over 180 things you would
experience, that you probably had
never experienced in your life
before......
That is how they are able to
charge $5 for a cup of
coffee....
And why they blew up into one of
the most successfull businesses
in the world....
They took something very blah
and boring and made it
interesting and
exciting....
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Howard Schultz saw all
of this in his mind
after visiting a simple
little coffee
shop.... Jerry baldwin
(the founder)was just
selling some good
coffee...Howard schultz
saw that if they could
combine this with
"the show" they
could blow up....and
they did.. |
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Here is what I see in my
mind......... |
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Boss
Optima already has some of the
most sophisticated sales systems
the world of carpet cleaning has
ever seen.....We are world class
at attracting customers...And
more importantly, we know how to
get top dollar for our service
without bait and switch.
We
have a TV commercial that is
almost ready to begin airing in
Phoenix. This commercial will
make us a household name in that
market. But we can not air it,
until the Phoenix market has
"The Show" installed into our
operation. This is what I have
mandated.
The local partner Will Ahl is
dilegently working with me to
achieve this.
After
we are ready, we will
start airing the commercial and
then we will begin flying in our
partners to see what we mean by
"The Show"....So you can see it
firsthand.
What
is the "The Show"? |
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The
Show is the exact same thing
Starbucks did to coffee...
We are going to show you how we
made carpet cleaning intriguing and
exciting....Were going to show
you things you have never seen
before....
And one by one, we are going to
implement "The Show" into your
market and begin airing the tv
commercial to follow it....
We are going to do the same
thing to our service department
that we did with the sales
department. Make it
cutting edge.
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We are going to create a
memorable experience
for the customer.... |
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But
we need your cooperation..... |
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And
we need you to change your
mindset.....
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We
need you to stop thinking that
just "trading" good carpet
cleaning for money is going to
equal big success.....
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Just
like Mr Raul Rodas,
as great as you are....We need
you to realize that in this
industry your amazing cleaning
skills and expertise guarantee
you absolutely no real
success..If it did, you would
have been wealthy a long time
ago, before you met us.
Our industry is filled with guys
who are amazingly great
technicians...
Anybody who has visited our
headquarters will tell you (just
like Starbucks) we have hundreds
of elements never seen before in
a carpet cleaning sales
department...The public "feels
this" when we interact with
them...that's why we have grown
so fast... Our challange has
been figuring out how to quickly
train our new salespeople in the
complex science of how we do
this.. We think we have finally
achieved this...(mostly through
software we have designed)....We have trimmed
our 3 month training program to
30 days... (next time you talk
to a sales person, ask them how
"complex" the system they had to
learn to work here is) You
might be amazed at what they
tell you...(All just to think
like a customer)
To become a millionaire, you
need to have an extremely
memorable service
department....You need to have
"The Show" combined with your
great cleaning skills. We
have spent the last 2 years
trying to show you that we know
what we are doing..Now its time
to go to the next level...
Our organization is strong... we
have some of the best techs in
the nation. If we combine that
with an amazing memorable
service...A service with many
elements the public has never
seen before...We could be the
next Starbucks!! And you
will feel what its like to
really
excell. I am ready to
invest in you to a whole
different level.....But I need
you on board with this idea. The
idea that
the
show
is just as important as
everything else you know about
carpet cleaning..... We
will show you this in Phoenix
soon.. My respected
partners, I say this
humbly.......Were going to wow
you!....(I ask each partner to
please text me the phrase
"I read it" after you read
this so I may contact you to
discuss further details).
Thank You.
Mike Ochoa.
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